Commercial
Commercial
Commercial
Commercial
about the rig
Director wanted a shot that looked like it was a laptop closing.
We could have attached a GoPro or similar action camera to a laptop and done it that way but we wanted to preserve image quality and use our cinema A cam - the Alexa mini.
We opted instead to build a custom rig that mimicked the motion of a closing laptop and put the camera in a POV of the action. In doing this we were able to redefine the movement and make it work exactly how we wanted it to, providing greater flexibility.
For example - our starting height wanted to be a little below eye level and our arcing motion allowed us to see more of the keyboard.
We counterbalanced the rig to get us even smoother motion.
Camera Rigging
Camera Movement
key grip
Brendan Riel
the crew
DP:
Franklin Ricart
Grip Crew:
Connor Colby, Josh Smith, Logan Alesso, Stephen Change, Vic Roca, Thorn Shaffer, Jordan Hodges, Mike McKinnon
built with
Speedrail, Hollaenders, 9. Solutions, Pulleys
by:
Brendan Riel
similar posts
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Case Study
Tight Moves & Virtual Roads: A Cadillac Case Study
by:
Luc Delamare
LED walls used to be this big scary new tech. In the early days things like hertz and frame rates would be either a mystery or a guessing game, lighting was a challenge, and camera tracking was a nightmare. The playbook had not yet been created. Just like with the advent of LED lighting, things take time to adjust and integrate into workflows. You realize what systems need improving, understand your base standards for execution, and figure out all the little quirks and tips that come with new technology.
We put the virtual production workflow to the test during our shoot for Cadillac.
With one combined prelight / tech rehearsal day, and two shoot days, this set of Cadillac TVCs featured 5 different vehicles in 6 different virtual environments. All of the vehicle interiors for the spots were captured with ICVFX (in camera vfx) on Nant Studio’s LED Volume 1 in El Segundo. With the help of some extensive prep & previz, Brendan, Vince, and I were able to move at record pace for a commercial with intricate technical requirements.
Case Study
Tight Moves & Virtual Roads: A Cadillac Case Study
by:
Luc Delamare
LED walls used to be this big scary new tech. In the early days things like hertz and frame rates would be either a mystery or a guessing game, lighting was a challenge, and camera tracking was a nightmare. The playbook had not yet been created. Just like with the advent of LED lighting, things take time to adjust and integrate into workflows. You realize what systems need improving, understand your base standards for execution, and figure out all the little quirks and tips that come with new technology.
We put the virtual production workflow to the test during our shoot for Cadillac.
With one combined prelight / tech rehearsal day, and two shoot days, this set of Cadillac TVCs featured 5 different vehicles in 6 different virtual environments. All of the vehicle interiors for the spots were captured with ICVFX (in camera vfx) on Nant Studio’s LED Volume 1 in El Segundo. With the help of some extensive prep & previz, Brendan, Vince, and I were able to move at record pace for a commercial with intricate technical requirements.
Case Study
Tight Moves & Virtual Roads: A Cadillac Case Study
by:
Luc Delamare
LED walls used to be this big scary new tech. In the early days things like hertz and frame rates would be either a mystery or a guessing game, lighting was a challenge, and camera tracking was a nightmare. The playbook had not yet been created. Just like with the advent of LED lighting, things take time to adjust and integrate into workflows. You realize what systems need improving, understand your base standards for execution, and figure out all the little quirks and tips that come with new technology.
We put the virtual production workflow to the test during our shoot for Cadillac.
With one combined prelight / tech rehearsal day, and two shoot days, this set of Cadillac TVCs featured 5 different vehicles in 6 different virtual environments. All of the vehicle interiors for the spots were captured with ICVFX (in camera vfx) on Nant Studio’s LED Volume 1 in El Segundo. With the help of some extensive prep & previz, Brendan, Vince, and I were able to move at record pace for a commercial with intricate technical requirements.
Case Study
Tight Moves & Virtual Roads: A Cadillac Case Study
by:
Luc Delamare
LED walls used to be this big scary new tech. In the early days things like hertz and frame rates would be either a mystery or a guessing game, lighting was a challenge, and camera tracking was a nightmare. The playbook had not yet been created. Just like with the advent of LED lighting, things take time to adjust and integrate into workflows. You realize what systems need improving, understand your base standards for execution, and figure out all the little quirks and tips that come with new technology.
We put the virtual production workflow to the test during our shoot for Cadillac.
With one combined prelight / tech rehearsal day, and two shoot days, this set of Cadillac TVCs featured 5 different vehicles in 6 different virtual environments. All of the vehicle interiors for the spots were captured with ICVFX (in camera vfx) on Nant Studio’s LED Volume 1 in El Segundo. With the help of some extensive prep & previz, Brendan, Vince, and I were able to move at record pace for a commercial with intricate technical requirements.
rig breakdown
ModX Rolling Soft Toplight
by:
Brendan Riel
We built this mobile toplight softbox using 6" ModX truss to serve four different sets inside a tight studio space with limited overhead clearance. The goal was to keep costs down and avoid building duplicate overhead rigs or ground units for each set. So, we designed a rolling, double-layered softbox that could easily move from set to set—and double as an in-frame ceiling piece when needed.
The structure measured 14’x14’ OD and held two 12x12 frames: one with 1/2 grid and one with bleached muslin. The bleached muz was rigged with a pulley system, allowing us to raise or drop the rag when we needed to bring it into the scene as a ceiling element. We punched LiteTile through both rags for soft, consistent coverage.
For mobility, we mounted the whole rig on C&C Studio Services tri-casters.
rig breakdown
ModX Rolling Soft Toplight
by:
Brendan Riel
We built this mobile toplight softbox using 6" ModX truss to serve four different sets inside a tight studio space with limited overhead clearance. The goal was to keep costs down and avoid building duplicate overhead rigs or ground units for each set. So, we designed a rolling, double-layered softbox that could easily move from set to set—and double as an in-frame ceiling piece when needed.
The structure measured 14’x14’ OD and held two 12x12 frames: one with 1/2 grid and one with bleached muslin. The bleached muz was rigged with a pulley system, allowing us to raise or drop the rag when we needed to bring it into the scene as a ceiling element. We punched LiteTile through both rags for soft, consistent coverage.
For mobility, we mounted the whole rig on C&C Studio Services tri-casters.
rig breakdown
ModX Rolling Soft Toplight
by:
Brendan Riel
We built this mobile toplight softbox using 6" ModX truss to serve four different sets inside a tight studio space with limited overhead clearance. The goal was to keep costs down and avoid building duplicate overhead rigs or ground units for each set. So, we designed a rolling, double-layered softbox that could easily move from set to set—and double as an in-frame ceiling piece when needed.
The structure measured 14’x14’ OD and held two 12x12 frames: one with 1/2 grid and one with bleached muslin. The bleached muz was rigged with a pulley system, allowing us to raise or drop the rag when we needed to bring it into the scene as a ceiling element. We punched LiteTile through both rags for soft, consistent coverage.
For mobility, we mounted the whole rig on C&C Studio Services tri-casters.
rig breakdown
ModX Rolling Soft Toplight
by:
Brendan Riel
We built this mobile toplight softbox using 6" ModX truss to serve four different sets inside a tight studio space with limited overhead clearance. The goal was to keep costs down and avoid building duplicate overhead rigs or ground units for each set. So, we designed a rolling, double-layered softbox that could easily move from set to set—and double as an in-frame ceiling piece when needed.
The structure measured 14’x14’ OD and held two 12x12 frames: one with 1/2 grid and one with bleached muslin. The bleached muz was rigged with a pulley system, allowing us to raise or drop the rag when we needed to bring it into the scene as a ceiling element. We punched LiteTile through both rags for soft, consistent coverage.
For mobility, we mounted the whole rig on C&C Studio Services tri-casters.
project BTS
Seamless Muslin Softbox
by:
Brendan Riel
8’x25’x4’ seamless bleached muslin softbox provided most of our soft top daylight ambiance for this spot. ModX top frame with pipe bottom frame. We wrapped the bottom pipe with plastic to protect the muslin from dirt. Seamless was important for car reflections. We baffled the inside of the box with 1/4 grid for added softness.
We helped art hang an 18’ tall 60’ length translight with some truss and motors. Went motors down so we wouldn’t have to run too much cable and picked to beams above with beam clamps.
We planned on doing everything with truss and motors but had to cut some because of budgetary reasons. So we went old fashioned with 2 runs of ladder truss, pipe and pulleys for more lighting points. The pulleys just served as line redirects and provided no mechanical advantage.
project BTS
Seamless Muslin Softbox
by:
Brendan Riel
8’x25’x4’ seamless bleached muslin softbox provided most of our soft top daylight ambiance for this spot. ModX top frame with pipe bottom frame. We wrapped the bottom pipe with plastic to protect the muslin from dirt. Seamless was important for car reflections. We baffled the inside of the box with 1/4 grid for added softness.
We helped art hang an 18’ tall 60’ length translight with some truss and motors. Went motors down so we wouldn’t have to run too much cable and picked to beams above with beam clamps.
We planned on doing everything with truss and motors but had to cut some because of budgetary reasons. So we went old fashioned with 2 runs of ladder truss, pipe and pulleys for more lighting points. The pulleys just served as line redirects and provided no mechanical advantage.
project BTS
Seamless Muslin Softbox
by:
Brendan Riel
8’x25’x4’ seamless bleached muslin softbox provided most of our soft top daylight ambiance for this spot. ModX top frame with pipe bottom frame. We wrapped the bottom pipe with plastic to protect the muslin from dirt. Seamless was important for car reflections. We baffled the inside of the box with 1/4 grid for added softness.
We helped art hang an 18’ tall 60’ length translight with some truss and motors. Went motors down so we wouldn’t have to run too much cable and picked to beams above with beam clamps.
We planned on doing everything with truss and motors but had to cut some because of budgetary reasons. So we went old fashioned with 2 runs of ladder truss, pipe and pulleys for more lighting points. The pulleys just served as line redirects and provided no mechanical advantage.
project BTS
Seamless Muslin Softbox
by:
Brendan Riel
8’x25’x4’ seamless bleached muslin softbox provided most of our soft top daylight ambiance for this spot. ModX top frame with pipe bottom frame. We wrapped the bottom pipe with plastic to protect the muslin from dirt. Seamless was important for car reflections. We baffled the inside of the box with 1/4 grid for added softness.
We helped art hang an 18’ tall 60’ length translight with some truss and motors. Went motors down so we wouldn’t have to run too much cable and picked to beams above with beam clamps.
We planned on doing everything with truss and motors but had to cut some because of budgetary reasons. So we went old fashioned with 2 runs of ladder truss, pipe and pulleys for more lighting points. The pulleys just served as line redirects and provided no mechanical advantage.
Case Study
Frames, Ladder Pods, and Westerns On This Commercial
by:
Brendan Riel
Lots of fun on this 3 day commercial shoot with a couple of different locations for a well known popcorn brand. Our first location was at Air Hollywood. We shot both inside in an airplane buck and outside in the parking lot. For our first setup outside in the parking lot we built a Modulus-X 9” truss rig and secured it onto a 12054 telehandler to hang a hot air balloon basket. I wanted to get the pick point out a little further away from the carriage which is why we didn’t just pick it off the bottom hook of the carriage. We used Modulus-X 9” because I co-own Division and we have it readily available. When building a rig that sticks out further than the telehandler it’s generally good practice to integrate a vertical member into your rig. This distributes the force in the components (in this case a singular piece of truss) sticking out. We secured the vertical portion of the rig to the carriage as well with both a basketed 2” ratchet and SK clamps. The load rating of 9” ModX is insane, so it was never really a worry, but it’s good practice. A 6’ stick of the 9” boasts a roughly 15,000# uniform center load WLL just to give you an idea.
The hot air balloon company took care of attachment for the balloon to the telehandler - they have a special rig they use all the time with film productions.
It was overcast and drizzly but we set up so that if the sun did peak out it would be backlit. Popped a 20x20 chroma blue behind the basket for vfx as they were supposed to be way up in the sky. Whenever I’m worked with a 20x20 frame that doesn’t work tabled I like to put it on either black bird cranks or long johns. It makes it way more manageable to work with. We shaped in some negative fill with a 12x20 water solid and angled a 20x20 water solid swatter overhead. Gaffer Mathias Peralta key’d talent with an M90 thrown through some color and diffused through a 12x grid. He backlit with an 18k on a 60’ articulating boom and blasted through some color on that too.
After we got rained out we finished off a bit of the balloon basket inside still against blue screen and transitioned over to the airplane. We lit with more warm sun to match the hot air balloon look and injected some day blue ambience into the cockpit to simulate the clear sky.
Case Study
Frames, Ladder Pods, and Westerns On This Commercial
by:
Brendan Riel
Lots of fun on this 3 day commercial shoot with a couple of different locations for a well known popcorn brand. Our first location was at Air Hollywood. We shot both inside in an airplane buck and outside in the parking lot. For our first setup outside in the parking lot we built a Modulus-X 9” truss rig and secured it onto a 12054 telehandler to hang a hot air balloon basket. I wanted to get the pick point out a little further away from the carriage which is why we didn’t just pick it off the bottom hook of the carriage. We used Modulus-X 9” because I co-own Division and we have it readily available. When building a rig that sticks out further than the telehandler it’s generally good practice to integrate a vertical member into your rig. This distributes the force in the components (in this case a singular piece of truss) sticking out. We secured the vertical portion of the rig to the carriage as well with both a basketed 2” ratchet and SK clamps. The load rating of 9” ModX is insane, so it was never really a worry, but it’s good practice. A 6’ stick of the 9” boasts a roughly 15,000# uniform center load WLL just to give you an idea.
The hot air balloon company took care of attachment for the balloon to the telehandler - they have a special rig they use all the time with film productions.
It was overcast and drizzly but we set up so that if the sun did peak out it would be backlit. Popped a 20x20 chroma blue behind the basket for vfx as they were supposed to be way up in the sky. Whenever I’m worked with a 20x20 frame that doesn’t work tabled I like to put it on either black bird cranks or long johns. It makes it way more manageable to work with. We shaped in some negative fill with a 12x20 water solid and angled a 20x20 water solid swatter overhead. Gaffer Mathias Peralta key’d talent with an M90 thrown through some color and diffused through a 12x grid. He backlit with an 18k on a 60’ articulating boom and blasted through some color on that too.
After we got rained out we finished off a bit of the balloon basket inside still against blue screen and transitioned over to the airplane. We lit with more warm sun to match the hot air balloon look and injected some day blue ambience into the cockpit to simulate the clear sky.
Case Study
Frames, Ladder Pods, and Westerns On This Commercial
by:
Brendan Riel
Lots of fun on this 3 day commercial shoot with a couple of different locations for a well known popcorn brand. Our first location was at Air Hollywood. We shot both inside in an airplane buck and outside in the parking lot. For our first setup outside in the parking lot we built a Modulus-X 9” truss rig and secured it onto a 12054 telehandler to hang a hot air balloon basket. I wanted to get the pick point out a little further away from the carriage which is why we didn’t just pick it off the bottom hook of the carriage. We used Modulus-X 9” because I co-own Division and we have it readily available. When building a rig that sticks out further than the telehandler it’s generally good practice to integrate a vertical member into your rig. This distributes the force in the components (in this case a singular piece of truss) sticking out. We secured the vertical portion of the rig to the carriage as well with both a basketed 2” ratchet and SK clamps. The load rating of 9” ModX is insane, so it was never really a worry, but it’s good practice. A 6’ stick of the 9” boasts a roughly 15,000# uniform center load WLL just to give you an idea.
The hot air balloon company took care of attachment for the balloon to the telehandler - they have a special rig they use all the time with film productions.
It was overcast and drizzly but we set up so that if the sun did peak out it would be backlit. Popped a 20x20 chroma blue behind the basket for vfx as they were supposed to be way up in the sky. Whenever I’m worked with a 20x20 frame that doesn’t work tabled I like to put it on either black bird cranks or long johns. It makes it way more manageable to work with. We shaped in some negative fill with a 12x20 water solid and angled a 20x20 water solid swatter overhead. Gaffer Mathias Peralta key’d talent with an M90 thrown through some color and diffused through a 12x grid. He backlit with an 18k on a 60’ articulating boom and blasted through some color on that too.
After we got rained out we finished off a bit of the balloon basket inside still against blue screen and transitioned over to the airplane. We lit with more warm sun to match the hot air balloon look and injected some day blue ambience into the cockpit to simulate the clear sky.
Case Study
Frames, Ladder Pods, and Westerns On This Commercial
by:
Brendan Riel
Lots of fun on this 3 day commercial shoot with a couple of different locations for a well known popcorn brand. Our first location was at Air Hollywood. We shot both inside in an airplane buck and outside in the parking lot. For our first setup outside in the parking lot we built a Modulus-X 9” truss rig and secured it onto a 12054 telehandler to hang a hot air balloon basket. I wanted to get the pick point out a little further away from the carriage which is why we didn’t just pick it off the bottom hook of the carriage. We used Modulus-X 9” because I co-own Division and we have it readily available. When building a rig that sticks out further than the telehandler it’s generally good practice to integrate a vertical member into your rig. This distributes the force in the components (in this case a singular piece of truss) sticking out. We secured the vertical portion of the rig to the carriage as well with both a basketed 2” ratchet and SK clamps. The load rating of 9” ModX is insane, so it was never really a worry, but it’s good practice. A 6’ stick of the 9” boasts a roughly 15,000# uniform center load WLL just to give you an idea.
The hot air balloon company took care of attachment for the balloon to the telehandler - they have a special rig they use all the time with film productions.
It was overcast and drizzly but we set up so that if the sun did peak out it would be backlit. Popped a 20x20 chroma blue behind the basket for vfx as they were supposed to be way up in the sky. Whenever I’m worked with a 20x20 frame that doesn’t work tabled I like to put it on either black bird cranks or long johns. It makes it way more manageable to work with. We shaped in some negative fill with a 12x20 water solid and angled a 20x20 water solid swatter overhead. Gaffer Mathias Peralta key’d talent with an M90 thrown through some color and diffused through a 12x grid. He backlit with an 18k on a 60’ articulating boom and blasted through some color on that too.
After we got rained out we finished off a bit of the balloon basket inside still against blue screen and transitioned over to the airplane. We lit with more warm sun to match the hot air balloon look and injected some day blue ambience into the cockpit to simulate the clear sky.
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legacy grip
We demonstrate unique rigs &
practical solutions in the world of gripping.
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we Are
legacy grip
We demonstrate unique rigs &
practical solutions in the world of gripping.
play video
we Are
legacy grip
We demonstrate unique rigs &
practical solutions in the world of gripping.
play video
we Are
legacy grip
We demonstrate unique rigs &
practical solutions in the world of gripping.
play video
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Legacy Grip 2025 All Rights Reserved
By subscribing you agree to with our privacy policy and provide consent to receive updates from our company.
Legacy Grip 2025 All Rights Reserved
By subscribing you agree to with our privacy policy and provide consent to receive updates from our company.
Legacy Grip 2025 All Rights Reserved
By subscribing you agree to with our privacy policy and provide consent to receive updates from our company.
Legacy Grip 2025 All Rights Reserved